About Jasmine

I grew up in South London with a mum who oiled my hair every Sunday night whether I liked it or not. Coconut oil, sometimes mustard oil if she was feeling traditional, a towel on the sofa arm to catch the drips. I hated it at the time. I'd sit there complaining while she sectioned my hair and told me I'd thank her later. She was right, obviously.

I'm Indian-British — my family's originally from Gujarat — and my hair is Type 2C to 3B depending on the weather and how recently I've looked at it. It's thick, dense, and heavy. The kind of thick where hairdressers visibly sigh when you sit down. I spent most of my teens straightening it because no one at my school had hair like mine and I didn't know what to do with the volume. It took me until my mid-twenties to stop fighting it and start actually working with what I've got. Now the density is my favourite thing about it, which is a sentence fifteen-year-old me would never believe.

I know bridal hair because I grew up surrounded by it. Indian weddings are a multi-day event involving at least three outfit changes, and every single one of my aunties and cousins had opinions about what my hair should be doing at each stage. I've watched more updos get built and dismantled at kitchen tables than I can count. That knowledge stuck.

I write mainly for a UK audience because that's what I know — what's on the shelves at Boots and Superdrug, what works in London drizzle, what's actually available without paying international shipping. My approach is practical. If your routine takes two hours on a weekday, it's not a routine, it's a hobby. I'm here for the people who want their hair to look great without rearranging their whole morning.

I also put henna in my hair twice a year and my bathroom looks like a crime scene every time. No regrets.